Your Reviews Already Tell You What to Sell More Of
You have dozens of reviews sitting on Google. You barely read them.
A new one comes in, you feel good for a second, then you move on. The job is not done. The phone is ringing. Reading old reviews is not how you spend a Tuesday.
Here is what you are missing. Those reviews are the market research you keep telling yourself you should pay for. The answers are already there. You just have not pulled them out.
It takes five minutes. You do not hire anyone.
The research you never run
Big companies pay consultants to find out what customers care about.
You have the same information for free. Every review is a customer telling you what stuck with them. The ones who mention how fast you showed up. The ones who name the one thing that annoyed them. The service nobody talks about.
Read on their own, they are just nice notes. Read together, they are a pattern. And the pattern tells you what to sell, what to fix, and what to charge for.
The problem is reading 60 reviews and holding it all in your head. Nobody has time for that.
That is the part AI does in seconds.
The five-minute fix
You copy your reviews. You paste them in. You ask one good question.
If you set up the ChatGPT app from the last post, you already have what you need. You can also use Claude, which is free to start and good at this kind of reading. Either one works.
Here is the whole process:
Go to your Google Business Profile or Yelp page.
Copy the reviews from the last six months. All of them. Do not sort or pick.
Open ChatGPT or Claude on your phone or computer.
Paste the reviews in and ask the question below.
That is it. No spreadsheet. No tagging. No counting by hand.
The question to ask
Type or paste this, then drop your reviews underneath it.
Act as a business consultant. Here are my customer reviews from the last six months. Tell me the top three things customers love about my business, the top two complaints or frustrations, and one new service I could offer based on what they keep asking for. Use plain language and point to specific reviews where you can.
Swap in your own trade if you want. Tell it you run a hair salon, a landscaping crew, a dental office. It tailors the read to your world.
You are asking for three things:
What is working, so you double down on it
What is quietly costing you, so you fix it
What customers want that you do not sell yet
What you get back
A short, clear summary you could not have written without reading every review twice.
It might tell you people love how fast you call back. So you put "same-day callback" on your website, because it turns out that is why they pick you.
It might tell you two people felt the final price was a surprise. So you change how you quote. One small fix, fewer awkward conversations.
It might spot that four customers asked if you also do a related job you have been turning away. So you start offering it. That is new revenue you found in old reviews.
This is real market research. It just came from data you already owned.
Five tips to get a better answer
Use real reviews, not a summary. Paste the actual words. The phrasing customers use is the gold. It tells you how they talk about you.
Do not clean them up. Typos, rambling, all of it. The mess is the data.
Ask it to quote. Tell it to point at specific reviews. Then you can see it is not making things up.
Run it again in six months. Patterns shift. A complaint you fixed should fade. A new one tells you what to handle next.
Ask a follow-up. After the summary, ask "what one change would make the biggest difference to my reviews next quarter?" Then you have a plan, not just a report.
What it costs
Nothing to try.
ChatGPT and Claude both have free plans that handle this fine. You are pasting text and asking one question. That is well inside what free covers.
If you run this often or paste a huge pile of reviews, the paid plans are about 20 dollars a month and lift the limits. For most owners doing this once or twice a year, free is plenty.
Start free. You are not committing to anything.
One honest caveat
Treat the answer as a strong starting point, not gospel.
AI reads patterns well. It can still over-read one loud review or miss something you know matters. You run the business. You know when a complaint is a fluke and when it is a trend.
Read the summary, trust your gut on the calls, and act on the parts that ring true.
Try it before the week is out
You have reviews sitting there right now. You have five minutes between jobs.
Copy six months of them. Paste them in. Ask the question.
Worst case, you confirm what you already knew. Best case, you find the service you should have been selling all along.
Want someone to run this across all your reviews and turn it into an actual plan you can act on? That is the kind of thing we handle at Knowbie. Built for people who actually run the business.
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